Emmanuel Anthony

Spearheaded the structural redesign of OneCart's discovery and search experience, unifying taxonomy across 6-7 retailer inventories and implementing a CMS-driven content layer, driving a 29% average YoY customer growth and 18% average YoY revenue growth (2023-2025).

Redesigned the post-order journey for a multi-store grocery marketplace, transforming complex backend operational events into a clear seven-state customer status system with channel-aware notifications, resulting in 27% average YoY growth in returning users and reduced order-related support queries.

Directed the comprehensive redesign of Spotlight OMS, an internal operational control center utilized by 100+ agents and supervisors managing 20,000+ daily orders, enhancing role-based visibility, status architecture, and the live operational dashboard.

Collaborated effectively with engineering and product management teams to deliver scalable and consistent UX patterns across both consumer-facing and internal product surfaces, ensuring seamless integration and high-quality user experiences.

Designed a nationwide operations dashboard leveraged by 10,000 sales representatives to manage distribution across over 40,000 retail outlets, streamlining complex logistical workflows and improving operational oversight.

Reduced manual reporting and spreadsheet dependency by 35-45% by implementing centralized, real-time operational views, significantly improving data accessibility, accuracy, and efficiency.

Increased internal tool adoption by 40% through the consolidation of fragmented data sources into a unified, intuitive dashboard experience, enhancing user engagement and overall productivity.

Enabled improved operational decision-making for 20,000+ customers by standardizing key data views and establishing a robust role-based hierarchy within the platform.

Led the complete design lifecycle of a P2P e-commerce mobile application, encompassing comprehensive information architecture, user flows, wireframing, and high-fidelity UI design.

Developed intuitive user interfaces and experiences, ensuring seamless navigation and interaction for users across all stages of the peer-to-peer e-commerce journey.